|Seaside brochure, ca. 1922|
“Cool in Summer. Warm in Winter.” This brochure, issued about 1922, has a distinct California aura about it, with the faintly Cal-Mediterranean hostelry (the Moore Hotel looked somewhat similar to this) and the snow-capped mountain peaks. Orange, purple, green; parasols, bathing caps, blanket-covered knees. It’s a charming picture. It’s just not Seaside, Oregon.
|Seaside, SP&S Ry. station, 1910|
Today, Seaside is a jangling, jarring mishmash of highrise schlock motels, an outlet mall, a convention center, and a cold featureless beach littered with cigarette butts. You can still find some neat beach cottages in the pine trees on a few side streets and along The Prom, the beach walk built in the 1920s. Today there is still salt water taffy for sale, and bumper cars to ride, and a charming riverside golf course that floods every winter (but who’s golfing then, anyway?).