That’s the clarion call that opens The Essential Ingredient, a 43-page booklet published in September 1973. Written by Susan and David Kobos, Caroline Miller, and Margaret and David Mesirow, The Essential Ingredient is a guide to where in Portland to go to find decent baked goods and fresh fish, “oriental ingredients” and delicatessens, herbs and coffee and tea. It’s sobering to visualize a Portland so lacking in good wine, so bereft of Fubon, so farmer’s-market-less, a Portland where those who might seek Braun kitchen appliances were referred to Lakeside Drugs in Lake Oswego.
|Oregonian, April 3, 1974. A year later, three more outlets|